CO-OPETITION: Coopetition is the act of cooperation between competing companies; businesses that engage in both competition and cooperation are said to be in coopetition. Certain businesses gain an advantage by using a judicious mixture of cooperation with suppliers, customers and firms producing complementary or related products.
Definition courtesy of www.investipedia.com.
The current model of produce and pay to compete against non-qualified user generated content is a lose-lose proposition for DMO’s in the current social channel and broadcast environment.
The Adventure Channel is a two-facet, privately-funded online marketing cooperative for DMO’s looking to showcase video and visual content to target and attract demonstrated travelers. The Avventure Channel showcases or respective Partner destination video productions with of goal of attracting and retaining consumer attention while displacing lesser-quality and non-authoritative production found on YouTube and other social video channels.
Our marketing strategies are derived to satisfy the needs of our partner DMO’s by producing a dedicated resource for travelers. The goal of the Avventure Channel is not centered on increasing marketing budgets but providing outreach opportunities which more closely meet today’s needs of DMO’s in the world’s most popular destinations.
The Avventure Channel is a form of coopetition for participating DMO’s. We provide the platform for competitors to work together to benefit all of those in our marketing partnerships with targeted branding and focused awareness.
The Avventure Channel is a premiere shopping tool to inspire, cultivate and foster destination selection and itinerary development. Our ultimate goal is to help our partners satisfy the needs of their stakeholders by efficiently building brand and developing awareness of the destination’s travel opportunities.
Concurrently, the Avventure Channel website is consumer centric. Our mission is to produce a trusted Internet-based resource for visitors searching authoritative destination productions. We continually monitor travel trends and research to always ensure we are providing a product that is being sought by consumers.
We are publishers. We are market developers. We are content producers. We deliver qualified traffic.